When we started Delulu, we had a simple thesis: there’s a massive opportunity in Reddit marketing for B2B SaaS, and most agencies are doing it wrong. Two years later, we’re at $50K MRR with 75% margins and zero outbound sales.
Here’s how we got here.
The Beginning
We started with one client who found us through a Reddit comment. Ironic, but fitting. That first client was paying $3,000/month, and the results were good enough that they referred two more clients within 90 days.
This pattern repeated. Every happy client brought 1-2 referrals. We never had to chase leads.
Why Inbound Works for This Niche
Reddit marketing is a trust-based service. Our clients are trusting us with their brand reputation on a platform where one misstep can cause lasting damage.
Cold outreach doesn’t build trust. Referrals do. When a founder tells their founder friend “these are the people we use for Reddit,” that carries weight that no sales deck can match.
The Economics
Current monthly breakdown:
- Revenue: $50,000
- Reddit fees and tools: ~$3,000
- Account Manager: ~$5,000
- Writer: ~$5,000
- Net Profit: ~$37,000 (75% margin)
As an owner-operator, most of that profit goes directly to me. There’s no management overhead, no office, no sales team.
What We Left on the Table
Here’s the honest truth: we’ve ignored a lot of leads. Our inbox has dozens of inquiry emails we never followed up on. Warm referrals that went cold because we didn’t have capacity.
With zero sales process, we’ve probably left $100K+ in potential annual revenue on the table. For a buyer with any commercial capability, this represents significant upside.
Why Sell Now
I’m ready to move on to the next thing. The business is healthy, profitable, and growing. But it needs someone who wants to scale it, someone who will actually follow up on leads and build a sales process.
The foundation is solid. The reputation is established. The referral engine is running. It just needs an owner who wants to pour gas on it.
Lessons Learned
- Niche down hard: “Reddit marketing for B2B SaaS at $1M-$10M ARR” is specific enough to be the obvious choice
- Let quality drive growth: One great result creates two new clients
- Keep operations lean: High margins give you options
- Know when to pass the baton: Sometimes the best growth move is new ownership
