Informational Keywords for Ecommerce

What Are Informational Keywords?

Informational keywords are a specific category of search terms defined by their characteristics. In the ecommerce space, targeting informational keywords helps you reach the right audience at the right stage of their journey. Understanding search intent is key to identifying these terms.

Informational Keywords for Ecommerce: Examples

Finding informational keywords for ecommerce starts with understanding how your audience searches. Here are the types of queries to look for:

• Service-specific informational terms in ecommerce
• Problem-aware search queries from ecommerce customers
• Solution-comparison terms with informational characteristics
• Location-modified informational keywords if relevant

Use Delulu9 to discover these keywords with data from Google, Bing, and Reddit. The search intent classification helps you separate informational queries from other keyword types automatically.

How to Target Informational Keywords in Ecommerce

Create content that matches the intent behind informational searches. For ecommerce, this means:

1. Map each keyword to a specific page type (blog post, landing page, product page)
2. Structure content to answer the query directly
3. Include related terms and variations naturally
4. Add internal links to supporting content

Content Strategy for Informational Keywords in Ecommerce

Build topic clusters around your most valuable informational keywords. Each cluster needs a pillar page targeting the main term, with supporting articles targeting related variations.

For ecommerce, focus on the keywords where you can realistically rank within 3-6 months. Delulu9’s keyword difficulty scoring helps you identify these opportunities.

Related Guides

• Keyword Research for Ecommerce
• Local Keywords for Ecommerce
• Commercial Keywords for Ecommerce
• Informational Keywords for Gaming

Find Informational Keywords for Ecommerce

Delulu9 helps you discover informational keywords for ecommerce with Google, Bing, and Reddit data. $12/mo.