Keyword Research for Amsterdam: Local SEO Guide

Local SEO in Amsterdam

Amsterdam has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Amsterdam search for gives you a significant advantage.

How to Find Keywords for Amsterdam

Start with your core services plus “Amsterdam” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.

Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Amsterdam are actually discussing and searching for, beyond what traditional keyword tools show.

Amsterdam Keyword Strategy

Service + Location Keywords

These are your money keywords: “[service] in Amsterdam”, “[service] Amsterdam”, “best [service] near Amsterdam”. Create dedicated landing pages for each service-location combination.

Informational Local Keywords

Target questions people in Amsterdam ask: “best [category] in Amsterdam”, “how to find [service] in Amsterdam”, “[industry] Amsterdam guide”. Use these for blog content.

Neighborhood Keywords

If Amsterdam has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.

Google Business Profile for Amsterdam

Optimize your Google Business Profile for Amsterdam searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Amsterdam searches.

Content Plan for Amsterdam SEO

Create content about Amsterdam-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Amsterdam businesses.

Competitor Analysis in Amsterdam

Identify your top 5 local competitors in Amsterdam. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.

Related Guides

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• Keyword Research for Legal
• Keyword Research for Modular Homes

Start Your Amsterdam Keyword Research

Delulu9 gives you keyword data from Google, Bing, and Reddit to build your Amsterdam SEO strategy. $12/mo.