Keyword Research for Austin: Local SEO Guide

Local SEO in Austin

Austin has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Austin search for gives you a significant advantage.

How to Find Keywords for Austin

Start with your core services plus “Austin” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.

Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Austin are actually discussing and searching for, beyond what traditional keyword tools show.

Austin Keyword Strategy

Service + Location Keywords

These are your money keywords: “[service] in Austin”, “[service] Austin”, “best [service] near Austin”. Create dedicated landing pages for each service-location combination.

Informational Local Keywords

Target questions people in Austin ask: “best [category] in Austin”, “how to find [service] in Austin”, “[industry] Austin guide”. Use these for blog content.

Neighborhood Keywords

If Austin has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.

Google Business Profile for Austin

Optimize your Google Business Profile for Austin searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Austin searches.

Content Plan for Austin SEO

Create content about Austin-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Austin businesses.

Competitor Analysis in Austin

Identify your top 5 local competitors in Austin. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.

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Start Your Austin Keyword Research

Delulu9 gives you keyword data from Google, Bing, and Reddit to build your Austin SEO strategy. $12/mo.