Keyword Research for Boston: Local SEO Guide

Local SEO in Boston

Boston has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Boston search for gives you a significant advantage.

How to Find Keywords for Boston

Start with your core services plus “Boston” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.

Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Boston are actually discussing and searching for, beyond what traditional keyword tools show.

Boston Keyword Strategy

Service + Location Keywords

These are your money keywords: “[service] in Boston”, “[service] Boston”, “best [service] near Boston”. Create dedicated landing pages for each service-location combination.

Informational Local Keywords

Target questions people in Boston ask: “best [category] in Boston”, “how to find [service] in Boston”, “[industry] Boston guide”. Use these for blog content.

Neighborhood Keywords

If Boston has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.

Google Business Profile for Boston

Optimize your Google Business Profile for Boston searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Boston searches.

Content Plan for Boston SEO

Create content about Boston-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Boston businesses.

Competitor Analysis in Boston

Identify your top 5 local competitors in Boston. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.

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Start Your Boston Keyword Research

Delulu9 gives you keyword data from Google, Bing, and Reddit to build your Boston SEO strategy. $12/mo.