Keyword Research for Content Marketing

Why Keyword Research Matters for Content Marketing

Every content marketing business competes for the same broad terms. The ones that win focus on specific, intent-driven keywords their competitors ignore. Proper keyword research reveals what your content marketing audience actually searches for, not what you assume they search for.

Understanding TF-IDF in content marketing helps you create content that ranks and converts. Generic terms burn budget. Targeted terms drive revenue.

How to Find Keywords for Content Marketing

Start with seed keywords specific to content marketing. Think about the problems your audience faces, the solutions they search for, and the language they use. Expand from there using autocomplete data and Curated Content.

Reddit is an underrated goldmine for content marketing keyword ideas. Real people asking real questions in content marketing-related subreddits map directly to search queries you can target. Delulu9 pulls keyword data from Reddit alongside Google and Bing, giving you ideas most tools miss.

Content Marketing Keyword Strategy

Group your keywords into Topical Authority. Each cluster needs a pillar page and 3-5 supporting articles. This builds topical authority in the content marketing space and signals to Google that your site is a comprehensive resource.

Focus on commercial and transactional keywords for money pages. Use informational keywords for blog content that builds authority and captures top-of-funnel traffic.

Tools for Content Marketing Keyword Research

Most keyword tools treat every industry the same. For content marketing, you need tools that understand search intent signals and can filter by commercial vs informational queries. Delulu9 categorizes keywords by intent automatically, saving hours of manual sorting.

At $12/mo, Delulu9 gives you keyword difficulty scores, search volume estimates, and Reddit-sourced keyword ideas. If you work in Claude Code or Cursor, the data flows directly into your workflow.

Common Mistakes in Content Marketing Keyword Research

Chasing volume over intent is the biggest mistake. A keyword with 50 monthly searches and strong buyer intent outperforms a 5,000-search vanity term every time. Focus on conversion potential.

Ignoring seasonal trends is another mistake. Many content marketing keywords fluctuate throughout the year. Time your content around these patterns for a ranking advantage.

Related Guides

• SEO for Content Marketing
• Seasonal Keywords for Content Marketing
• Local Keywords for Content Marketing
• Keyword Research for Greenhouse
• Keyword Research for eBay Sellers

Start Your Content Marketing Keyword Research

Stop guessing which keywords will work. Delulu9 pulls keyword data from Google, Bing, and Reddit, categorizes intent, and integrates directly into your dev workflow for $12/mo.