Keyword Research for Fresno: Local SEO Guide
Local SEO in Fresno
Fresno has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Fresno search for gives you a significant advantage.
How to Find Keywords for Fresno
Start with your core services plus “Fresno” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.
Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Fresno are actually discussing and searching for, beyond what traditional keyword tools show.
Fresno Keyword Strategy
Service + Location Keywords
These are your money keywords: “[service] in Fresno”, “[service] Fresno”, “best [service] near Fresno”. Create dedicated landing pages for each service-location combination.
Informational Local Keywords
Target questions people in Fresno ask: “best [category] in Fresno”, “how to find [service] in Fresno”, “[industry] Fresno guide”. Use these for blog content.
Neighborhood Keywords
If Fresno has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.
Google Business Profile for Fresno
Optimize your Google Business Profile for Fresno searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Fresno searches.
Content Plan for Fresno SEO
Create content about Fresno-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Fresno businesses.
Competitor Analysis in Fresno
Identify your top 5 local competitors in Fresno. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.
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