Keyword Research for Hangzhou: Local SEO Guide
Local SEO in Hangzhou
Hangzhou has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Hangzhou search for gives you a significant advantage.
How to Find Keywords for Hangzhou
Start with your core services plus “Hangzhou” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.
Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Hangzhou are actually discussing and searching for, beyond what traditional keyword tools show.
Hangzhou Keyword Strategy
Service + Location Keywords
These are your money keywords: “[service] in Hangzhou”, “[service] Hangzhou”, “best [service] near Hangzhou”. Create dedicated landing pages for each service-location combination.
Informational Local Keywords
Target questions people in Hangzhou ask: “best [category] in Hangzhou”, “how to find [service] in Hangzhou”, “[industry] Hangzhou guide”. Use these for blog content.
Neighborhood Keywords
If Hangzhou has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.
Google Business Profile for Hangzhou
Optimize your Google Business Profile for Hangzhou searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Hangzhou searches.
Content Plan for Hangzhou SEO
Create content about Hangzhou-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Hangzhou businesses.
Competitor Analysis in Hangzhou
Identify your top 5 local competitors in Hangzhou. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.
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