Keyword Research for Madrid: Local SEO Guide

Local SEO in Madrid

Madrid has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Madrid search for gives you a significant advantage.

How to Find Keywords for Madrid

Start with your core services plus “Madrid” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.

Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Madrid are actually discussing and searching for, beyond what traditional keyword tools show.

Madrid Keyword Strategy

Service + Location Keywords

These are your money keywords: “[service] in Madrid”, “[service] Madrid”, “best [service] near Madrid”. Create dedicated landing pages for each service-location combination.

Informational Local Keywords

Target questions people in Madrid ask: “best [category] in Madrid”, “how to find [service] in Madrid”, “[industry] Madrid guide”. Use these for blog content.

Neighborhood Keywords

If Madrid has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.

Google Business Profile for Madrid

Optimize your Google Business Profile for Madrid searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Madrid searches.

Content Plan for Madrid SEO

Create content about Madrid-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Madrid businesses.

Competitor Analysis in Madrid

Identify your top 5 local competitors in Madrid. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.

Related Guides

• Keyword Research for Global City 248
• Keyword Research for Durban
• Keyword Research for Organic Farming
• Keyword Research for Developer Tools

Start Your Madrid Keyword Research

Delulu9 gives you keyword data from Google, Bing, and Reddit to build your Madrid SEO strategy. $12/mo.