Keyword Research for Tokyo: Local SEO Guide

Local SEO in Tokyo

Tokyo has a unique search landscape. Local businesses compete for location-specific keywords, and understanding what people in Tokyo search for gives you a significant advantage.

How to Find Keywords for Tokyo

Start with your core services plus “Tokyo” as a modifier. Then expand using autocomplete, related searches, and competitor analysis. Look at what local competitors rank for and find gaps.

Delulu9 pulls keyword data from Google, Bing, and Reddit. This helps you discover what people in Tokyo are actually discussing and searching for, beyond what traditional keyword tools show.

Tokyo Keyword Strategy

Service + Location Keywords

These are your money keywords: “[service] in Tokyo”, “[service] Tokyo”, “best [service] near Tokyo”. Create dedicated landing pages for each service-location combination.

Informational Local Keywords

Target questions people in Tokyo ask: “best [category] in Tokyo”, “how to find [service] in Tokyo”, “[industry] Tokyo guide”. Use these for blog content.

Neighborhood Keywords

If Tokyo has distinct neighborhoods or areas, create content targeting those specific locations. This captures hyper-local searches with less competition.

Google Business Profile for Tokyo

Optimize your Google Business Profile for Tokyo searches. Complete every field, add photos regularly, respond to review management, and post updates. This is critical for appearing in the local pack for Tokyo searches.

Content Plan for Tokyo SEO

Create content about Tokyo-specific topics in your industry. Local guides, area-specific tips, and community-focused content build local authority and attract backlinks from other Tokyo businesses.

Competitor Analysis in Tokyo

Identify your top 5 local competitors in Tokyo. Analyze their keywords, content, and backlinks. Find keywords they rank for that you don’t, and create better content for those terms.

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Start Your Tokyo Keyword Research

Delulu9 gives you keyword data from Google, Bing, and Reddit to build your Tokyo SEO strategy. $12/mo.