SEO for Facebook: Complete Guide (2026)

SEO Basics for Facebook

Facebook has its own approach to SEO. Understanding how Facebook handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Facebook sites in search.

Technical SEO for Facebook

URL Structure

Check how Facebook generates URLs. Clean, descriptive URLs perform better in search. Configure your Facebook settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Facebook restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Facebook generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Facebook sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Facebook Sites

Use Delulu9 to find keywords relevant to your Facebook site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Facebook supports well. If Facebook is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Facebook

Build content that plays to Facebook’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Facebook SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Remix
• SEO for BigCommerce
• Keyword Research for Home Nursing
• Keyword Research for Pressure Washing

Optimize Your Facebook Site

Delulu9 gives you keyword research for your Facebook site. Google, Bing, and Reddit data for $12/mo.