SEO for Gatsby: Complete Guide (2026)

SEO Basics for Gatsby

Gatsby has its own approach to SEO. Understanding how Gatsby handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Gatsby sites in search.

Technical SEO for Gatsby

URL Structure

Check how Gatsby generates URLs. Clean, descriptive URLs perform better in search. Configure your Gatsby settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Gatsby restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Gatsby generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Gatsby sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Gatsby Sites

Use Delulu9 to find keywords relevant to your Gatsby site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Gatsby supports well. If Gatsby is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Gatsby

Build content that plays to Gatsby’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Gatsby SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Vercel
• SEO for Concrete CMS
• Keyword Research for Countertops
• Keyword Research for Bowling Alleys

Optimize Your Gatsby Site

Delulu9 gives you keyword research for your Gatsby site. Google, Bing, and Reddit data for $12/mo.