SEO for Google Sites: Complete Guide (2026)

SEO Basics for Google Sites

Google Sites has its own approach to SEO. Understanding how Google Sites handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Google Sites sites in search.

Technical SEO for Google Sites

URL Structure

Check how Google Sites generates URLs. Clean, descriptive URLs perform better in search. Configure your Google Sites settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Google Sites restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Google Sites generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Google Sites sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Google Sites Sites

Use Delulu9 to find keywords relevant to your Google Sites site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Google Sites supports well. If Google Sites is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Google Sites

Build content that plays to Google Sites’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Google Sites SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Notion
• SEO for WooCommerce
• Keyword Research for Ecommerce
• Keyword Research for Basement Finishing

Optimize Your Google Sites Site

Delulu9 gives you keyword research for your Google Sites site. Google, Bing, and Reddit data for $12/mo.