SEO for Medium: Complete Guide (2026)

SEO Basics for Medium

Medium has its own approach to SEO. Understanding how Medium handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Medium sites in search.

Technical SEO for Medium

URL Structure

Check how Medium generates URLs. Clean, descriptive URLs perform better in search. Configure your Medium settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Medium restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Medium generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Medium sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Medium Sites

Use Delulu9 to find keywords relevant to your Medium site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Medium supports well. If Medium is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Medium

Build content that plays to Medium’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Medium SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for KeystoneJS
• SEO for Strikingly
• Keyword Research for Bowling Alleys
• Keyword Research for Art Restoration

Optimize Your Medium Site

Delulu9 gives you keyword research for your Medium site. Google, Bing, and Reddit data for $12/mo.