SEO for PrestaShop: Complete Guide (2026)

SEO Basics for PrestaShop

PrestaShop has its own approach to SEO. Understanding how PrestaShop handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking PrestaShop sites in search.

Technical SEO for PrestaShop

URL Structure

Check how PrestaShop generates URLs. Clean, descriptive URLs perform better in search. Configure your PrestaShop settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If PrestaShop restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that PrestaShop generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

PrestaShop sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for PrestaShop Sites

Use Delulu9 to find keywords relevant to your PrestaShop site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types PrestaShop supports well. If PrestaShop is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for PrestaShop

Build content that plays to PrestaShop’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common PrestaShop SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

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Optimize Your PrestaShop Site

Delulu9 gives you keyword research for your PrestaShop site. Google, Bing, and Reddit data for $12/mo.