SEO for Sanity: Complete Guide (2026)

SEO Basics for Sanity

Sanity has its own approach to SEO. Understanding how Sanity handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Sanity sites in search.

Technical SEO for Sanity

URL Structure

Check how Sanity generates URLs. Clean, descriptive URLs perform better in search. Configure your Sanity settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Sanity restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Sanity generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Sanity sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Sanity Sites

Use Delulu9 to find keywords relevant to your Sanity site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Sanity supports well. If Sanity is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Sanity

Build content that plays to Sanity’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Sanity SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Squarespace
• SEO for Google Sites
• Keyword Research for Project Management
• Keyword Research for Hospitality

Optimize Your Sanity Site

Delulu9 gives you keyword research for your Sanity site. Google, Bing, and Reddit data for $12/mo.