SEO for Squarespace: Complete Guide (2026)

SEO Basics for Squarespace

Squarespace has its own approach to SEO. Understanding how Squarespace handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Squarespace sites in search.

Technical SEO for Squarespace

URL Structure

Check how Squarespace generates URLs. Clean, descriptive URLs perform better in search. Configure your Squarespace settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Squarespace restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Squarespace generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Squarespace sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Squarespace Sites

Use Delulu9 to find keywords relevant to your Squarespace site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Squarespace supports well. If Squarespace is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Squarespace

Build content that plays to Squarespace’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Squarespace SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Contentful
• SEO for Pixpa
• Keyword Research for Bankruptcy Law
• Keyword Research for Wineries

Optimize Your Squarespace Site

Delulu9 gives you keyword research for your Squarespace site. Google, Bing, and Reddit data for $12/mo.