SEO for TikTok: Complete Guide (2026)

SEO Basics for TikTok

TikTok has its own approach to SEO. Understanding how TikTok handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking TikTok sites in search.

Technical SEO for TikTok

URL Structure

Check how TikTok generates URLs. Clean, descriptive URLs perform better in search. Configure your TikTok settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If TikTok restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that TikTok generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

TikTok sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for TikTok Sites

Use Delulu9 to find keywords relevant to your TikTok site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types TikTok supports well. If TikTok is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for TikTok

Build content that plays to TikTok’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common TikTok SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for DigitalOcean
• SEO for Episerver
• Keyword Research for Cabinets
• Keyword Research for Movie Theaters

Optimize Your TikTok Site

Delulu9 gives you keyword research for your TikTok site. Google, Bing, and Reddit data for $12/mo.