SEO for Umbraco: Complete Guide (2026)

SEO Basics for Umbraco

Umbraco has its own approach to SEO. Understanding how Umbraco handles URL structure, meta descriptions, XML sitemaps, and page rendering is the foundation of ranking Umbraco sites in search.

Technical SEO for Umbraco

URL Structure

Check how Umbraco generates URLs. Clean, descriptive URLs perform better in search. Configure your Umbraco settings to use keyword-rich slugs.

Meta Tags

Ensure you can customize title tags and meta descriptions for every page. Some platforms limit this. If Umbraco restricts meta tag editing, look for plugins or workarounds.

Sitemap

Verify that Umbraco generates an XML sitemap automatically, or create one. Submit it to Google Search Console and Bing Webmaster Tools.

Page Speed

Umbraco sites vary in page speed depending on themes, plugins, and hosting. Test with Google PageSpeed Insights and optimize images, scripts, and CSS.

Keyword Research for Umbraco Sites

Use Delulu9 to find keywords relevant to your Umbraco site. The MCP server integrates with Claude Code and Cursor, so you can research keywords without leaving your editor.

Focus on keywords that match the content types Umbraco supports well. If Umbraco is strong for blog content, target informational keywords. If it’s an ecommerce platform, focus on product and category page keywords.

Content Strategy for Umbraco

Build content that plays to Umbraco’s strengths. Create pillar pages for your main topics, with supporting blog posts targeting related long tail keywords.

Optimize each page for one primary keyword. Include it in the title, H1 tag, meta description, and naturally throughout the content.

Common Umbraco SEO Mistakes

• Not customizing default meta tags
• Ignoring page speed optimization
• Missing schema markup
• Not submitting sitemap to search engines
• Duplicate content from tag and category pages

Related Guides

• SEO for Sitecore
• SEO for Reddit
• Keyword Research for Videography
• Keyword Research for Auto Detailing

Optimize Your Umbraco Site

Delulu9 gives you keyword research for your Umbraco site. Google, Bing, and Reddit data for $12/mo.