Best SEO Tools for In-House SEO Teams (2026)

What In-House SEO Teams Need from SEO Tools

In-House SEO Teams have different needs than enterprise SEO teams. The right tool depends on your budget, workflow, and what data matters most. Most in-house seo teams don’t need a full SEO suite – they need focused tools that deliver actionable data quickly.

Top SEO Tools for In-House SEO Teams

1. Delulu9 – Best for Dev-First Workflows

Delulu9 is a keyword research MCP server for Claude Code and Cursor. It pulls from Google, Bing, and Reddit, categorizes search intent, and scores difficulty. At $12/mo flat, it’s accessible for any budget. For in-house seo teams who want keyword data inside their existing tools, it’s the most practical option.

2. Google Search Console – Best Free Monitoring

Free and essential. Shows you which queries bring traffic, which pages rank, and where you have issues. Every in-house seo teams should have this set up.

3. Google Keyword Planner – Best Free Research

Basic keyword research directly from Google. Limited compared to paid tools but a solid starting point for in-house seo teams.

4. Ahrefs / Semrush – Best Full Suites

If you need backlinks, site audits, rank tracking, and keyword research, these cover everything. Expensive ($99+/mo) but comprehensive.

How to Choose

For in-house seo teams, the decision usually comes down to budget and workflow. If you work in Claude Code or Cursor, Delulu9 is the natural fit.

Related Guides

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Get Started

Delulu9 gives in-house seo teams professional keyword research for $12/mo. Google, Bing, and Reddit data with MCP integration.