How to Do SEO with ChatGPT (2026 Guide)

Can You Do SEO with ChatGPT?

Yes. ChatGPT becomes a powerful SEO tool when you connect it to data through MCP servers. Instead of switching between browser-based SEO tools and your editor, you run keyword research, content analysis, and technical audits directly in ChatGPT.

The key is giving ChatGPT access to real SEO data. Without an MCP server, the AI can only work with what you paste into the conversation. With an MCP server like Delulu9, ChatGPT can query live keyword data from Google, Bing, and Reddit on demand.

Setting Up ChatGPT for SEO

Step 1: Install Delulu9 MCP Server

Add the Delulu9 MCP server to your ChatGPT configuration:

{
  "mcpServers": {
    "delulu9": {
      "command": "npx",
      "args": ["-y", "@delulu9/seo-mcp-server@latest"],
      "env": {
        "DELULU9_API_KEY": "your-api-key"
      }
    }
  }
}

This gives ChatGPT access to keyword research, SAML analysis, and URL Structure scoring.

Step 2: Verify the Connection

Restart ChatGPT and test:

"Can you check Delulu9 connection? Search for 'keyword research tools' and show the results."

If it returns keyword data with search volumes and intent classifications, you’re set.

SEO Workflows in ChatGPT

Keyword Research Workflow

Ask ChatGPT:

1. “Find 50 keyword ideas for [your niche] using Delulu9”
2. “Filter these by commercial intent and low difficulty”
3. “Group the winners into topic clusters”
4. “Create a content brief for the top cluster”

This replaces hours of manual work with a 5-minute conversation.

Keyword Gap Analysis Workflow

ChatGPT can handle keyword gap analysis when connected to the right data:

• Pull relevant metrics through MCP
• Analyze patterns the AI identifies
• Generate actionable recommendations
• Prioritize by impact and effort

Content Gap Analysis Workflow

For content gap analysis, use ChatGPT to:

• Fetch current data from connected tools
• Compare against competitors
• Identify gaps and opportunities
• Create an implementation plan

Content Optimization Workflow

Ask ChatGPT to:

1. Research target keywords for a page
2. Analyze search intent behind each keyword
3. Check what’s currently ranking (using web search)
4. Generate optimization recommendations
5. Write or improve the content directly

What ChatGPT Can and Cannot Do for SEO

The pattern is clear: ChatGPT is excellent at analysis and content creation, but needs data access through MCP to do real SEO work.

ChatGPT vs Browser-Based SEO Tools

Tips for Better SEO Results in ChatGPT

1. Be specific with prompts. Instead of “find keywords,” say “find long-tail keywords for [industry] with commercial intent and difficulty under 30”
2. Chain queries. Build on previous results within the same conversation
3. Ask for sources. When ChatGPT makes claims about SEO, ask it to verify with live data from Delulu9
4. Save workflows. When you find a prompt sequence that works well, save it for reuse
5. Combine tools. Use multiple MCP servers for a complete SEO toolkit

Common ChatGPT SEO Mistakes

• Trusting AI-generated SEO advice without data backing. Always verify with live keyword data.
• Using ChatGPT for SEO without MCP servers. It’s guessing without data.
• Asking for “top keywords” without specifying intent, difficulty, or niche
• Not verifying the AI’s keyword suggestions against real search volumes

Related Guides

• MCP for Keyword Gap Analysis
• MCP for Content Gap Analysis
• SEO with Cline
• SEO with Cody

Start Doing SEO in ChatGPT

Connect Delulu9 to ChatGPT and unlock keyword research from Google, Bing, and Reddit. $12/mo, setup takes 2 minutes.