How to Do SEO with Perplexity (2026 Guide)

Can You Do SEO with Perplexity?

Yes. Perplexity becomes a powerful SEO tool when you connect it to data through MCP servers. Instead of switching between browser-based SEO tools and your editor, you run keyword research, content analysis, and technical audits directly in Perplexity.

The key is giving Perplexity access to real SEO data. Without an MCP server, the AI can only work with what you paste into the conversation. With an MCP server like Delulu9, Perplexity can query live keyword data from Google, Bing, and Reddit on demand.

Setting Up Perplexity for SEO

Step 1: Install Delulu9 MCP Server

Add the Delulu9 MCP server to your Perplexity configuration:

{
  "mcpServers": {
    "delulu9": {
      "command": "npx",
      "args": ["-y", "@delulu9/seo-mcp-server@latest"],
      "env": {
        "DELULU9_API_KEY": "your-api-key"
      }
    }
  }
}

This gives Perplexity access to keyword research, WebAssembly analysis, and Page Speed scoring.

Step 2: Verify the Connection

Restart Perplexity and test:

"Can you check Delulu9 connection? Search for 'keyword research tools' and show the results."

If it returns keyword data with search volumes and intent classifications, you’re set.

SEO Workflows in Perplexity

Keyword Research Workflow

Ask Perplexity:

1. “Find 50 keyword ideas for [your niche] using Delulu9”
2. “Filter these by commercial intent and low difficulty”
3. “Group the winners into topic clusters”
4. “Create a content brief for the top cluster”

This replaces hours of manual work with a 5-minute conversation.

Content Optimization Workflow

Perplexity can handle content optimization when connected to the right data:

• Pull relevant metrics through MCP
• Analyze patterns the AI identifies
• Generate actionable recommendations
• Prioritize by impact and effort

Competitor Analysis Workflow

For competitor analysis, use Perplexity to:

• Fetch current data from connected tools
• Compare against competitors
• Identify gaps and opportunities
• Create an implementation plan

Content Optimization Workflow

Ask Perplexity to:

1. Research target keywords for a page
2. Analyze search intent behind each keyword
3. Check what’s currently ranking (using web search)
4. Generate optimization recommendations
5. Write or improve the content directly

What Perplexity Can and Cannot Do for SEO

The pattern is clear: Perplexity is excellent at analysis and content creation, but needs data access through MCP to do real SEO work.

Perplexity vs Browser-Based SEO Tools

Tips for Better SEO Results in Perplexity

1. Be specific with prompts. Instead of “find keywords,” say “find long-tail keywords for [industry] with commercial intent and difficulty under 30”
2. Chain queries. Build on previous results within the same conversation
3. Ask for sources. When Perplexity makes claims about SEO, ask it to verify with live data from Delulu9
4. Save workflows. When you find a prompt sequence that works well, save it for reuse
5. Combine tools. Use multiple MCP servers for a complete SEO toolkit

Common Perplexity SEO Mistakes

• Trusting AI-generated SEO advice without data backing. Always verify with live keyword data.
• Using Perplexity for SEO without MCP servers. It’s guessing without data.
• Asking for “top keywords” without specifying intent, difficulty, or niche
• Not verifying the AI’s keyword suggestions against real search volumes

Related Guides

• MCP for Content Optimization
• MCP for Competitor Analysis
• SEO with Cody
• SEO with ChatGPT

Start Doing SEO in Perplexity

Connect Delulu9 to Perplexity and unlock keyword research from Google, Bing, and Reddit. $12/mo, setup takes 2 minutes.