What is Original Research? Definition and Guide

Original Research Definition

Original Research is a key concept in SEO and keyword research. Understanding original research helps you make better decisions about your content strategy and search optimization efforts.

Why Original Research Matters

Original Research directly impacts how your content performs in search results. Getting it right means more organic traffic and better keyword rankings. Getting it wrong means wasted effort and missed opportunities.

For keyword research specifically, understanding original research helps you evaluate which keywords to target and how to prioritize your content creation.

How Original Research Works in Practice

When you research keywords, original research is one of the factors you need to consider. It affects which keywords are worth targeting and how you should structure your content around them.

Delulu9 incorporates original research into its keyword analysis, helping you make data-driven decisions. The MCP server provides this data directly in Claude Code and Cursor.

Original Research and Keyword Research

Original Research connects to keyword research in practical ways. When evaluating keywords, consider how original research affects your chances of ranking and the potential return on your content investment.

Use tools that factor in original research when providing keyword recommendations. Delulu9’s search intent classification and keyword difficulty scoring account for these nuances automatically.

Related terms: Content Decay, Event Tracking, Algorithm Update

Common Original Research Mistakes

The most common mistake is ignoring original research when planning content. Another is misunderstanding what original research means in context and making decisions based on incomplete information.

Related Guides

• Keyword Research for Staffing Agencies
• Keyword Research for Wedding
• What is Content Decay?
• What is Event Tracking?

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