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      <title>Your VP of Engineering Asked Claude for Tools. You Weren&#39;t Mentioned. Now What?</title>
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      <pubDate>Thu, 29 Jan 2026 07:42:00 +0000</pubDate>
      
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      <description>TL;DR B2B software buyers now use AI assistants alongside Google, Reddit, and peer recommendations. The discovery funnel has changed from linear search to multi-channel AI-assisted research. Companies that understand this shift are adjusting their go-to-market strategies to be visible across all channels buyers actually use.  The VP of Engineering evaluating your product didn&amp;rsquo;t start with a Google search. She asked Claude what monitoring tools work best for Kubernetes at scale.</description>
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