https://delulu9.com/tags/saas-marketing/ Recent content in SaaS marketing on Hugo -- gohugo.io Tue, 10 Feb 2026 07:42:00 +0000 https://delulu9.com/blog/cold-outreach-stopped-working-saas/ Tue, 10 Feb 2026 07:42:00 +0000 https://delulu9.com/blog/cold-outreach-stopped-working-saas/ TL;DR Cold outreach is dying. Reply rates have collapsed as AI-generated emails flood inboxes. B2B SaaS companies need to shift from interruptive outbound to organic discovery channels like SEO, GEO, and community presence that compound over time. Your SDR team sent 10,000 cold emails last month. You got 30 replies. That’s 0.3%. Five years ago, that same campaign would have gotten 200-300 replies. What happened? Everyone else discovered the same tactics. https://delulu9.com/blog/why-saas-not-mentioned-chatgpt/ Mon, 02 Feb 2026 07:42:00 +0000 https://delulu9.com/blog/why-saas-not-mentioned-chatgpt/ TL;DR If ChatGPT doesn’t mention your SaaS when users ask for recommendations, it’s because you lack presence in the sources LLMs use. This is fixable, but requires understanding where AI recommendations actually come from and building presence in those places over time. You just asked ChatGPT to recommend project management tools. Your competitor showed up. You didn’t. That’s not random. That’s a signal. And if you ignore it, you’re ceding ground in the fastest-growing discovery channel for B2B software.